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Addressing Patient Hospital Concerns Post-COVID with Precision Marketing at AdventHealth

Anthony Cadieux, Executive Director, Strategy and Digital Marketing, AdventHealth; Jason Brown, CEO, BPD Advertising; and Tyler Ford, Director, Optum. Many health systems around the country have been impacted by shutdowns related to COVID and rising consumer concerns regarding the use of healthcare services during a pandemic. Learn how AdventHealth teamed up with marketing and analytics partners BPD Advertising and Optum...

Quest Diagnostics Improves Quality while Managing Patient Costs

Marek Bako, Senior Director Revenue Cycle Management, and Kerri Grizer, Senior Product Manager, Optum. As a result of their growing responsibility for paying out-of-pocket for medical care, patients are increasingly leveraging the same consumer behaviors they employ when making other major purchase decisions, fueling the rise of consumerism in health care. As consumers, patients are demanding the same key...

SI 2018 Analytics Summit Report

SI 2018 Analytics Summit Report cover
Sponsored by Impact Advisors. The Scottsdale Institute 2018 Analytics Summit convened 13 healthcare analytics executives from prominent healthcare systems across the country in Chicago on October 25-26, 2018. These executives gathered to explore “Digital Health Data Strategy,” with specific focus on consumer engagement in healthcare and understanding what types of analytics initiatives can influence consumer and patient behaviors.

SI 2018 Analytics Summit – Digital Health Data Strategy

The Scottsdale Institute 2018 Analytics Summit convened thirteen healthcare analytics executives from prominent healthcare systems across the country in Chicago on October 25-26, 2018. These executives gathered to explore "Digital Health Data Strategy," with specific focus on consumer engagement in healthcare and understanding what types of analytics initiatives can influence consumer and patient behaviors.  The group also focused on how aspects...

WEBINAR | Leveraging Predictive Analytics to Develop Consumer-Centric Strategies at Bon Secours Mercy Health 

Deepesh Chandra, MS, Chief Analytics Officer, Bon Secours Mercy Health, and Sanjula Jain, PhD, SVP Market Strategy & Chief Research Officer, Trilliant Health.  Underlying many executive leadership discussions over the last few years has been the core question of “how can we be more consumer focused as an organization?” The fact that delivery systems have historically focused on developing...

Michael Weiner MD, MPH

Michael Weiner MD, MPH
Michael Weiner received his M.D. from the Duke University School of Medicine and completed residency and fellowship training in General Internal Medicine at The Johns Hopkins University. He received his M.P.H degree in Health Policy and Management from Johns Hopkins. He is currently Professor of Medicine at the Indiana University School of Medicine, Associate Director of Regenstrief Institute's William M....

Pop Health: Leveraging Technology to Drive Prevention at Mercy Health

Erin Fries, MD, Chief Clinical Officer, Mercy Health, Tarah Knaresboro, VUI Design Manager, and Samuel Moore, Client Services Manager, Emmi.  Managing a population's health means more than helping people when they're ill - it means driving behaviors that will keep them healthy. But the resources required to do this effectively are often costly and in short supply. Without consistent...

How Technology Helps Improve Care Transitions and Drives Self-Management at UAB

Joann Clough, Transitional Care Coordinator, UAB Medicine, and Shara Cohen, Senior SVP of Client Experience, Emmi Solutions. Seventy-six percent of readmissions are preventable, yet patients often don't have the understanding, confidence or tools to take action, stay well and out of the hospital. Shara discusses the challenges of reaching and motivating patients outside of the clinical setting, and the...

Moving into Consumerization

Boris Rachev, Global Health Economist and Health Industry Strategist, CSC. In order to adapt to a future consumer-driven healthcare system, healthcare organizations will need to improve their market strategies in three main areas: a) offer products and service portfolios based on consumer insights and personalize according to preferences, health status, care utilization patterns and likelihood to purchase; b) engage...