2026 WEBINAR | Advancing Modern Patient Engagement: One Organization. One Patient Experience.

Jeff Hartweg, VP Digital Health at Impact Advisors. Patients experience healthcare as a continuous journey – not as a collection of separate digital, clinical, and administrative interactions. Yet many organizations still rely on fragmented technologies, disconnected workflows, and one-size-fits-all communications. Modern patient engagement requires more than launching another portal, app, or outreach campaign. It requires an integrated approach that aligns patient needs with organizational strategy, operations, data, technology, and measurable outcomes.

In this webinar, Jeff Hartweg, VP Digital Health at Impact Advisors, will present a practical framework for advancing patient engagement from isolated touchpoints to connected, personalized experiences. Attendees will explore how to identify the moments that matter most, create inclusive and coordinated experiences across channels, integrate digital capabilities with frontline workflows, and apply automation and AI responsibly.

The session will also address the organizational foundations that make transformation sustainable – including governance, adoption, trust, equity, and performance measurement. Participants will leave with actionable ideas for assessing their current engagement model, prioritizing investments, and developing a phased roadmap that delivers meaningful value for patients, care teams, and the organization.