WEBINAR 2026 | From Fax to Flow: Reimagining Clinical Referrals Through eFax Automation

Lindsay Marshall, MBA, PMP, Assistant Director Automation; Anthony Stifano, Senior Automation Developer; and Jasmine Johnson, Director, Referral Management, Emory Healthcare. Healthcare organizations continue to rely heavily on fax‑based workflows for referrals, documentation, and clinical communication—often resulting in delays, manual effort, and fragmented experiences for both staff and patients. At Emory Healthcare, eFax automation became an entry point not just for digitizing fax intake, but for building strong operational partnerships and establishing a scalable model for automation‑driven improvement.

This webinar shares Emory’s experience transforming high‑volume, fax‑dependent processes—particularly within referrals and patient access—through targeted eFax automation. Rather than focusing on technical implementation, this presentation takes a leadership perspective, highlighting how close collaboration with business partners enabled rapid impact, sustained growth, and a pipeline of new automation opportunities.

Attendees leave with practical insights on how seemingly “foundational” automations like eFax can drive meaningful operational change when paired with the right governance, partnership model, and leadership mindset—turning a legacy technology challenge into an engine for innovation.