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Comparative Effectiveness Research in the U.S.: Update and Implications
May 1, 2012 @ 1:00 pm - 2:00 pm CDT
Marianne Laouri, Specialist Leader, Deloitte Consulting LLP. Marianne focuses on definitions of Comparative Effectiveness Research (CER) and its drivers in the current health care marketplace. She addresses when and how life sciences can engage in CER and comparative evidence generation to inform their business questions and develop competitive advantages. Resource requirements and communication of CE information are also addressed.