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Using a Consumer-centric, Digital First Strategy to Grow and Achieve ROI at Centura
May 31, 2018, 1:00 pm - 2:00 pm CDTFree
Kevin Guill, Director of Digital Marketing, Centura Health, and Becca Lococo, PhD, VP Optum Advisory Services. Spurred on by the shift from fee-for-service to value-based care in the Colorado marketplace, Centura Health chose to deploy digital patient engagement tools in a way that would provide valuable feedback from their consumers and the market to confidently develop a digital strategy with a meaningful ROI. Kevin and Becca describe this data-driven, consumer-centric approach to digital transformation at Centura Health, and how they identified both “quick-wins” and longterm opportunities for growth, starting with one service line as a “learning lab” for the broader organization, and developing a go-to-market playbook to scale this transformation.