Edward Rafalski, SVP, Chief Strategy & Marketing Officer, BayCare Health System

Edward M. Rafalski, PhD, MPH, FACHE

Edward Rafalski is currently the Chief Strategy and Marketing Officer for BayCare Health System in Clearwater, FL.  In this role he is responsible for developing and executing strategic planning, reframing pressing strategic and marketing issues and creating a common vocabulary for discussing strategy, marketing and communications issues across BayCare, including service excellence and the patient experience. Prior to BayCare, he was Senior Vice President of Strategic Planning & Marketing for Methodist Le Bonheur Healthcare, Memphis TN and the Vice President of Marketing for Alexian Brothers Hospital Network, Arlington Heights, IL.  Dr. Rafalski has an extensive background in strategic planning, data analytics, decision support, GIS, business development, marketing, public relations, group purchasing and managed care contracting.

After graduating from the University of Chicago with a bachelor’s degree in public policy studies, Dr. Rafalski received a master’s degree in public health from Yale University School of Medicine. He received his Ph.D. in public health sciences from the Division of Health Policy and Administration at the University of Illinois, School of Public Health where he has taught as Adjunct and Clinical Assistant Professor.  His health services research and teaching interests include: the effects of market economics on health care services, healthcare decision support, quantitative methods, health disparities, marketing, managerial epidemiology and strategic management. Dr. Rafalski is a Fellow of the American College of Healthcare Executives, Six Sigma Black Belt and member of the 2014 TNCPE Board of Examiners, trained in the Baldrige Criteria for Performance Excellence.


Updated March 2019