Paul Crnkovich

Managing Director, Kaufman Hall

Paul Crnkovich leads Kaufman Hall’s consumer practice, working with healthcare leaders to enhance their understanding of consumer expectations and develop strategies for access, experience, and pricing. He is a consumer strategy expert with more than 30 years of consulting and marketing experience in consumer products and healthcare.

Previously, Paul was co-founder and Managing Partner with Cadent Consulting Group, LLC, President of Kantar Retail Americas Consulting, and Managing Director of Cannondale Associates. He also held marketing, sales strategy, and strategic planning positions at the Quaker Oats Company, working on flagship brands such as Quaker Oatmeal and Gatorade®.

Paul serves as an expert on consumer and retail marketing issues for the graduate program at Northwestern University’s Kellogg School of Management. He received his M.B.A. from Harvard Business School.

Bio posted October 2021

WEBINAR | What is Consumerism, and How Do We Position Ourselves for Success?

Paul Crnkovich, Managing Director, and Dan Clarin, Managing Director, Kaufman Hall. In 2020, health systems launched or dramatically accelerated digital ...
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