DIALOGUE | SDoH + Employee Health – “Ask the Question: Avera Health’s Suicide Awareness Campaign”

Kendra Calhoun, Senior Vice President, Marketing, Communications & Digital Experience; Kevin Post, DO, Chief Medical Officer; Lindsey Meyers, Vice President of Public Relations, Communications & Digital; and Nikki Foster, Marketing Strategy Partner, Avera Health

With special guest moderator Ken Fawcett Jr., MD

Avera saw a record number of completed suicides across our region, including the loss of our Board Chair and the daughter of one of our senior executives. Avera realized this issue could not be solved by our clinical teams alone—we needed the help of our communities and partners. It’s been proven that directly asking the question, “Are you thinking about suicide?” in a compassionate way can save lives. So, Avera launched the “Ask the Question” campaign which engaged our clinical audiences, schools, community partners and individuals in suicide prevention. Preliminary results show a decline in suicide rates. Please join us to learn more about how Avera helped many to “Ask the Question” through clinical collaboration, marketing and public relations.

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