WEBINAR | The Transformative Power of Systems-Thinking in Population Health Management

Holly Urban, MD, MBA, Vice President, Business Development-Strategy, Clinical Effectiveness, Wolters Kluwer Health. The traditional primary care model often lacks a proactive focus, especially in adult care, which tends to be reactive rather than preventative. This approach results in fragmented care, higher rates of chronic conditions, undetected diseases, and increased reliance on emergency services, ultimately placing a financial strain on the healthcare system. Pediatric care, conversely, is inherently proactive, focusing on growth, immunizations, and preventive measures. 

There is a transformative potential for applying a systems-thinking approach to population health management and primary care. This webinar highlights how adopting this model can lead to improved health outcomes, drive reduced healthcare costs, and address health disparities. 

After practicing as a primary care pediatrician, Dr. Urban worked for several EHR technology and evidence-based content companies, and has served in healthcare IT leadership roles for over fifteen years. With this experience, she brings unique insight into how evidence and workflow can optimally merge to benefit clinical users and healthcare teams. Her experience with both provider and payer customers allows her to holistically understand the healthcare ecosystem with all the complicated drivers that influence how care is provided.