WEBINAR | Here Health: Creating a Virtual-First Care Experience From Within A Health System

Brad Crotty, MD, MPH, FACP, VP, Chief Digital Officer; Melek Somai, MD, MPH, Assistant Professor of Medicine & Chief Technology Officer; and Toni Hofhine, Business Operations Manager, Froedtert & the Medical College of Wisconsin Health Network.

With 45% of primary care physicians projected to leave the workforce in the next decade (AAMC)—the traditional healthcare model is reaching a breaking point. Meanwhile, patients are drowning in MyChart messages and seeking care that meets them where they already are: online.

Here Health, the innovative digital care service from the Froedtert & MCW health network, was created to address these challenges head-on. In this webinar, we’ll share how we’re rethinking care delivery from the ground up—starting digital but seamlessly connecting to brick-and-mortar facilities when in-person care is needed.

In this session, you’ll discover:

• Why waiting isn’t an option: The urgent need to innovate and develop new care models now
• The economics of transformation: How digital-first care reduces fixed costs while expanding access
• Meeting patients where they start: Addressing the MyChart glut by connecting with patients digitally from day one
• Preparing for AI-enabled care: Building infrastructure for the next era of healthcare delivery
• The hybrid model: Why “digital-first” doesn’t mean “digital-only”—and how to bridge virtual and physical care effectively

This webinar will provide practical insights into building sustainable, patient-centered care for Wisconsin residents.