WEBINAR | Optimization and Cultural Change Drive Revenue Cycle Success

Erin Hodson MSN, Vice President, Revenue Cycle; Olin McClain, AVP Revenue Cycle Billing, Inova; Doug Story, Managing Director; and Candace Rogerson, Director, Impact Advisors. Inova Health System—a five-hospital health system with more than 250 care sites and 25,000 team members, partnered with Impact Advisors on a strategic, system-wide revenue cycle optimization initiative to address evolving payer requirements, rising denial complexity, and opportunities to realign Epic configuration with foundational best practices.

In this webinar, Inova and Impact Advisors will walk through the 12‑month Revenue Cycle Management (RCM) transformation that delivered measurable, sustainable results. Attendees will learn how coordinated operational and technical workstreams reduced key denial drivers, simplified and prioritized Epic AR workqueues, strengthened point-of-service collections, and modernized performance management by transitioning from manual reporting to standardized Epic dashboards and self-service analytics. The initiative exceeded its original financial target by $27M while building durable operating model, governance, and training capabilities to sustain performance.

The session will also highlight how Inova has built on this optimized foundation following the engagement, leveraging advanced AI, automation, and analytics to further enhance revenue cycle performance. Inova will share how partnerships with innovative vendors are augmenting Epic with AI-driven insights, enabling earlier risk identification, smarter prioritization, and more proactive decision-making.

Designed for healthcare executives and revenue cycle leaders, this session offers practical insight into how foundational optimization combined with modern AI-enabled technologies can accelerate results, support staff efficiency, and position organizations for long-term financial sustainability.