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Addressing Patient Hospital Concerns Post-COVID with Precision Marketing at AdventHealth
October 7, 2020, 1:00 pm - 2:00 pm CDT
Anthony Cadieux, Executive Director, Strategy and Digital Marketing, AdventHealth; Jason Brown, CEO, BPD Advertising; and Tyler Ford, Director, Optum. Many health systems around the country have been impacted by shutdowns related to COVID and rising consumer concerns regarding the use of healthcare services during a pandemic.
Learn how AdventHealth teamed up with marketing and analytics partners BPD Advertising and Optum to leverage consumer insights from national research and a newly developed COVID Concern Index model to build highly personalized messaging and targeted digital strategies that addressed these concerns, changed behaviors, and increased engagement across the system.
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