WEBINAR | Beyond the Digital Front Door How MUSC Transformed Patient Acquisition Through Bold Design and Risk-Taking

Matt Blosl, Chief Executive Officer, DexCare Health. Health systems often talk about their “digital front door,” but too often, the experience patients find there is confusing, transactional, and uninspired. The Medical University of South Carolina (MUSC) decided to take a different path. In this webinar, Crystal Broj, Chief Digital Transformation Officer, shares how MUSC challenged industry norms, reimagined the patient journey, and dramatically accelerated new patient acquisition. By prioritizing design, ease of use, and a willingness to take risks, MUSC created a digital experience (and chose partner DexCare) that not only meets patient expectations but positions the organization as a true innovator in digital healthcare. Attendees will leave with insights on how to stand out in a competitive market by delivering digital experiences that attract, convert, and retain patients.