WEBINAR | Competing for Patients in Tech’s Backyard How El Camino Health Boosted New Patient Acquisition by Triple Digits in 90-Days

Deb Muro, Chief Information Officer, El Camino Health; and Sonja Tarrago, MD, Head of Physician Strategy, DexCare. In the heart of Silicon Valley, where tech-savvy consumers are conditioned to expect seamless digital experiences, El Camino Health knew it had to meet the moment to compete. The organization implemented a comprehensive digital care strategy that led to a 40% increase in total online bookings in just 90 days. It also saw 130% growth in new patient acquisition and a 3-hour reduction in the average lead time to book urgent care appointments.

To drive sustainable growth in a highly competitive market, El Camino Health focused on optimizing web performance, creating frictionless search and scheduling experiences, and strategically cross-selling care options. The system enhanced patient discovery at the point of search—while maintaining provider control and satisfaction.

El Camino Health’s success demonstrates how healthcare organizations of any size can leverage digital care orchestration to increase bookings, improve patient access, and deliver experiences that meet modern consumer expectations.