WEBINAR | From Free Agents to Loyal Patients: Piedmont’s Digital Strategy for Healthcare Access

With a vast array of new care options right at their fingertips, a growing number of patients have become “free agents”. They expect convenient, accessible, and mobile-friendly experiences – the standards set by e-commerce leaders in other industries, but slower to mainstream in medicine. Piedmont is embracing this as a strategic imperative, achieving remarkable results including a 5-day reduction in time to visit.

In this session, Derek Streat, DexCare CEO, sits down with Piedmont’s Chief Marketing Officer, Douwe Bergsma, to discuss how Piedmont is differentiating the patient experience, from search to schedule, by adopting digital pathways to best-fit care options. Douwe shares how Piedmont is more precisely orchestrating the distribution of care, ensuring the right supply of providers, locations, and resources meets patient demand across entire communities, all while unlocking growth.