Bradford Crater, RN, MBA is a strategic advisor for Optum Analytics.  As a strategic advisor his role falls at the intersection of Business Strategy, Technology and User Experience and he strives to deliver the highest business value for his customers through being the voice of the end user, as well as having a technical understanding of the products in the Optum Analytics portfolio, and expertise in population health management.

Bradford believes that with the increasing emphasis on population health within the U.S. healthcare system that the population as a whole should be viewed as the patient.  By gathering clinician and administrative end-user feedback he provides context to product stakeholders, encouraging the various teams he interfaces with to establish efficient design and thoughtful implementation of Optum products that help the individual clinician manage both the health outcomes of a population, and navigate the distribution of such outcomes to effectively intervene on the individual.

Bradford started his career as bedside nurse at the NYU Langone Medical Center and practiced within critical cardiac care for his clinical nursing career before transitioning over to clinical informatics in 2011.  While working as an ambulatory electronic medical record analyst at Lahey Hospital & Medical Center in Massachusetts he was promoted to manager of quality metrics for the population health division.  In this role he guided his team to a significant increase in compliance and performance within the national Healthcare Effectiveness Data and Information Set quality measures, as well as the Accountable Care Organization quality measures.  Thereafter he was promoted to director for population health informatics for the Lahey Clinical Performance Network and Accountable Care Organization covering four hospitals and over 850 physicians.  In this role he worked closely with Care Management Nurses, Pharmacists, Social Workers and Coordinators to improve the efficiency and effectiveness of the clinical setting through utilization of population health data and analytics, as well as a matrix of healthcare software designed for care coordination and management.

Bradford holds a Bachelor’s of Science in Nursing from New York University and an MBA from the Van Loan School at Endicott College, he currently resides in Salem, Massachusetts.