WEBINAR | From Referrals to Milestones: Building Behavioral Health Protocols in Women’s Health

Scott Domingue, DNP, MBA, RN, NEA-BC, COO/CNO, Behavioral Health, Texas Health Resources; Laura Bauer, MHA, Vice President of Strategy; and Tom Milam, MD, Chief Medical Officer, Iris Telehealth; President, Iris Medical Group. Women’s health journeys are some of the most physically and emotionally demanding — fertility, pregnancy, and postpartum transition; neonatal care; and mid-life hormonal changes. Yet behavioral health support is often delivered through reactive referrals, leaving emotional strain unaddressed until it begins to undermine engagement, adherence, and outcomes.

Leading health systems are shifting from referral-based models to proactive, milestone-driven behavioral health protocols embedded directly within women’s health care journeys. By activating behavioral health support for women and their families at key moments of stress, transition, and vulnerability, organizations are improving patient experience, strengthening continuity of care, and driving better clinical and operational outcomes.

In this webinar, we’ll explore the most common behavioral health challenges across women’s health care journeys, the measurable impact of proactive integration on outcomes, and practical approaches for building behavioral health into standard care protocols.

Learning Objectives:

By the end of this session, participants will be able to:

• Identify key behavioral health milestones across women’s health care journeys — including fertility, pregnancy, postpartum and neonatal care, and mid-life transitions — and understand how they impact engagement, adherence, and outcomes.
• Explain how creating behavioral health-based protocols around these milestones improves clinical outcomes and creates valuable market Differentiation.
• Evaluate practical models for embedding behavioral health within women’s health care journeys, making mental health support a standard component of care rather than a reactive referral.
• Apply actionable strategies for building behavioral health workflows within women’s health service lines to deliver seamless, whole-person care throughout the patient experience.