WEBINAR | Moving the Mark in Suicide Prevention by Asking the Question How One Health System is Working to Make a Difference

Thomas Otten, Assistant Vice President, Avera Behavioral Health Center; Kevin Post, DO, Chief Medical Officer; Lindsey Meyers, Vice President of Public Relations, Communications and Digital; Nikki Foster, Marketing Strategy Partner, Avera Health; moderated by Kenneth J. Fawcett Jr., MD, Former VP, Healthier Communities, Spectrum Health. Avera saw a record number of completed suicides across our region, including the loss of their Board Chair and the daughter of one of our senior executives. Avera realized this issue could not be solved by our clinical teams alone—we needed the help of our communities and partners. It’s been proven that directly asking the question, “Are you thinking about suicide?” in a compassionate can save lives. So, Avera launched the Ask the Question campaign which engaged our clinical audiences, schools, community partners and individuals in suicide prevention. Preliminary results show a decline in suicide rates. Please join us to learn more about how Avera helped many to “Ask the Question” through clinical collaboration, marketing and public relations.

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